Efficiency vs. Sustainability: Balance or Conflict?
In a world where competitiveness demands maximum efficiency and sustainability is a global priority, is it possible to balance both without compromising profitability? This session will address how companies and industries can integrate sustainable practices without affecting their productivity and economic results. We will explore strategies, technologies, and business models that demonstrate that operational efficiency and sustainability can go hand in hand to build a more resilient and competitive future.

Beatriz Font Trancho
Assoc. Director, Yield & Sustainability Transformation Lead
Coca-Cola Europacific Partners