Jesús Lucendo Hernán, CEO-Founder and majority shareholder of LUGARTIS, has promoted the valorisation of sustainable and high-potential minority crops to improve the economic and social development of their local and regional environment. A graduate in BA, with a Master’s in Economic-Financial Management and courses in strategic and international planning. He has been CFO, manager and consultant in sectors such as wine tourism, telecommunications and distribution, consolidating a solid business and institutional network.
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